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Praxis, the value of people

Praxis LG Consultores helps the organisations promote the value of their people. They only wanted to redesign their web, but they understood that, first they needed to renew their global image.

Wegetit solution

In the first meetings we had with Praxis to define their needs, they told us that they wanted to renew their web. We carried out an image and positioning analysis, and we were able to see clearly that the web was only a part of the work that needed to be carried out. First, we needed to develop the global image of the company. We created a new brand image that we applied on all their communication channels in a coherent and unified way, and we also created a concept that helped us to define the design of their new site.

www.praxislgconsultores.com

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In this work we highlight...

Illustrations and graphic resources

The illustrations and graphic resources used both in the design of the Praxis website and in their offline communication channels, bring the site closer to the users, turning it into a friendly and human environment. This was essential as Praxis works with and for people.

Features at the home page

The homepage features banners with pictures and illustrations that allow users to quickly review the services that Praxis offers as well as the work methods that they use.

Content strategy

There has been a significant work in the organisation of the contents, as well as in synthesizing the message and extracting and emphasizing the key information in each section of the Praxis website. We had to make sure it was engaging and easy to read as this is a site with a large amount of information.